Email Marketing

Why email marketing should be used?

The Return on Investment (ROI) is great for email marketing. It is said that for every R1 spent on email marketing R44 can be made in return. This is according to a study by Campaign Monitor. People buying products after receiving a marketing email spend up to138% more than people who do not receive email offers.

The question remains, are you using the most effective form of digital marketing in your marketing strategy?

Have you implemented an email marketing campaign for your business? If not, do not mis the opportunity to connect with your customers and increase your sales. JV Digital can set up an email campaign that suits your business objectives perfectly.

Email newsletter campaign services

Email marketing campaigns unique to your business: We will set up and manage a targeted email marketing campaign aligned with your marketing goals.

Professionally designed templates: Studies have shown that people prefer emails with more images and an attractive design rather than just plain text. JV Digital’s specialist designers can create newsletter templates that best suits your corporate identity.  All our email templates have a responsive design that ensures correct sizing for all desktop and mobile devices.

Convert readers into customers by using Product and Service promotions: Appeal to your ideal target market by personalising each email. You can send your subscribers emails that inform them of what they like hearing and offer them exactly what they want to buy.

Growing your email newsletter list: JV Digital will optimize your website to ensure that your subscriber list grows with easy opt-in forms. We will ensure that your emails earn as many shares and as few unsubscribes as can be reasonably achieved.

We make tracking of campaigns easy for our email marketing clients by:

  • Providing detailed reporting
    We will create email campaigns unique to your business, manage them and give you detailed reports on its success. The reports include opening rates, the amount of traffic referred to your site, and the number of sales/leads gained. It is extremely easy to verify that your campaign is generating revenue to justify its expense with detailed information.
  • Access to Google Analytics reports: 
    By accessing your Google Analytics dashboard you can track your email campaign’s results at any time.  JV Digital can integrate email campaigns with your Google Analytics service to provide a deeper insight into how the recipients interact with your website once they click on the email links.

What are the benefits of email marketing?

Being one of the best marketing methods Email Marketing generates business leads and has a very high ROI. We have listed the top 7 benefits of Email marketing below:

Customized Emails for Different Audiences

Personalization is one of the benefits to making use of email marketing. It is much easier to create unique messaging for various types of audiences. Building a personal relationship with your clients is paramount to business success. With personalised emails this can be done with ease.

Simple and Time-Saving Distribution

Email marketing is far less labour-intensive and cost effective than other types of marketing. Your business can communicate with thousands of clients on a list or within a certain category in a matter of minutes.

Email Marketing is Cost Effective

Email campaigns are much more cost-effective than other forms of marketing. Email marketing campaigns can be up to 20 times more effective in communicating your message to clients according to research. Marketers can therefore reach more people on a given a budget.

Using A/B testing for Better Results

You can create multiple messages for any specific email campaign. By testing the messages in different formats, you can easily see which email style or format gets the best response from recipients.

Email Marketing

Building Loyal Customer Base

Customer loyalty requires consumers to have regular interaction with the business’ brand. You can save between 6 and 12 times the expense when using Email Marketing to communicate with already existing. Regular communications with your customers make it possible for your business to build relationships while driving sales.

Analytics and Email Tracking

The click-through rate, open rates, bounce rates and other key metrics give marketers several ways to track key campaign metrics. These metric results are normally available within 48 hours after kicking off the campaign and provide better tracking for businesses.

Expanding Reach with Email Marketing

Email Marketing usually has a better reach than other traditional marketing methods. More than 72% of email users check their mail more than six times a day. Another 92% of Internet users have a minimum of one email account. Your business can successfully reach targeted audiences on phones, mobile devices, and PCs with Email Marketing campaigns.

Try an email marketing campaign

Marketers can see a considerable return on their investment in email marketing, including the benefits listed above and many more. If you would like to enjoy a higher ROI, improved efficiency, accessibility and an increase in customer loyalty, contact JV Digital and we’ll help you promote your business or brand using Email Marketing.

JV Digital’s email marketing team has the experience to provide your business with the following benefits:

  • Custom and branded email template design
  • Email automation and A/B testing
  • Campaign strategy, setup, and management
  • Insights and reporting monthly
  • Content writing and visual creation (images, video, etc.)
  • Subscriber growth campaigns
  • List segmentation
  • Collaboration with other marketing efforts including social media& remarketing campaigns
Email Marketing